I remember my senior year in high school, our English teacher made us identify the advertising techniques used in different ads. For homework, we had to bring in some ads out of magazines or newspapers, and identify the the technique in the ads. I had a subscription to Golf Digest and I brought in some ads for golf clubs and golf balls. I don't really remember any of the techniques that they used, but humor is a good one. Below is a funny ad from Cobra golf clubs, and maybe I'll be able to post others from other companies.
Humor is a great technique to sell any product; it is much better than a bunch of technical jargon. David Feherety appears in some of their commercials. If a company starts using technical jargon in an ad, I can’t help but think they’re being deceptive. If it is simple enough to fit in a 30 second ad, it’s overly simplified. If they spout off a bunch of graphs and jargon, they don’t usually bother to explain what it is they’re talking about. The only thing that matters is whether you like the looks of the club, and how well you hit it.
Some of Cobra’s hottest selling clubs are:
- The L5V driver, which offers the ability to change out the club face and shaft.
- LD fairway woods
- The S9 Irons.
- For hybrids, they offer the 2008 Baffler DWS Utility club, which has an improved design over its predecessor, which was the #1 selling utility metal.
- Cobra offers the IM Putter and the Optica Putter, which are both mallet style putters.
I have a soft spot in my heart for Cobra. I used to play with a King Cobra driver, and it was a great driver. Even though I don’t use any of their clubs now, they look really cool, and I think I might have to try out their drivers again.
